SMART Objectives

The setting of objectives that are -
Specific
Measurable
Achievable or Agreed
Realistic
Time Limited or Timed

Sustainability

The sense that a project or activity is long-term and will continue beyond a certain time period.
Often used in the sector in a funding sense – see Sustainable Funding

Sustainable Funding

In this sense, funders want to know how a project will continue after the period of time of their grant. Successful fundraisers from such funders often have a robust fundraising strategy that is in place to continue projects after such funds run out. This strategy also helps secure the grants in the first place and more and more funders are expecting to see sustainability in the projects they help to launch.

SWOT Analysis

A way of assessing your position in a market place. It looks at Strengths, Weaknesses, Opportunities and Threats.