Costs that do not change regardless of the number of customers, donors or sales.
Fax Preference Service
A public service where people and companies can subscribe to and then not receive unsolicited faxes.
Slang for Fundraising Under The Guise of Research.
Commonly used in direct mail when surveys are sent to potential donors (often with the wonderful free pen!) leading the completer of the survey towards giving a donation at the end of the survey.
The targets set for individuals or teams of paid or voluntary fundraisers to achieve in a set time period. In many cases these are now set in consultation and agreement with the recipients of the target, to bring an element of both ownership and realism into the targets.