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Good fundraising code
B 
     

B2B

Business to Business. Marketing between businesses rather than from a business to consumer (B2C)

B2C

Business to Consumer. Marketing from a business to the end consumer not to another business (B2B)

Banner Ad (or Advert)

An advert on a website.

Banner Blindness

A tendency amongst web users to ignore banner messages even where the message would be of direct interest to them.

Beneficiary

An organisation or individual who benefits from a gift in a will.

Bequest

A gift made in a Will.



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